Indie Inc

Functional Ingredients | Hair Care | Personal Cleansers | Surfactants

Teen Sisters Build Beauty Brand on Female Empowerment

Vegan hair and personal care brand Sadie B’s core collections cater to the active lifestyles of Gen Z girls.

Lianna Albrizio, Assistant Editor 05.01.24

Functional Ingredients | Household Cleaning | Laundry Care | Surfactants

Coming Clean with Charlie’s Soap Laundry Detergent

Known for its fragrance-free powder laundry detergent, Charlie’s Soap was born out of a need to remove oil from yarn in textile mills in the 1970s.

Lianna Albrizio, Assistant Editor 04.01.24

Functional Ingredients | Personal Cleansers | Skin Care

Herbalism Is a Lifestyle For Blissoma Skincare Founder Julie Longyear

Migraines and highly sensitive skin led Longyear to find her vocation in herbal chemistry.

Lianna Albrizio, Assistant Editor 03.01.24

Hair Care | Personal Cleansers | Skin Care

Letting One’s Hair Down with Wild Willies

This decade-old men’s grooming brand started out DTC and became a traditional retail success. Now, it’s expanding into new categories.

Lianna Albrizio, Assistant Editor 02.01.24

Color Cosmetics | Hair Care | Skin Care

Turning an Instagram Hustle Into a Dream Beauty Business

Klea Alexandra Pashaj’s indie beauty brand Alexandra Organic has debuted in the US.

Lianna Albrizio, Assistant Editor 01.02.24

Functional Ingredients | Oral Care

Kaylaan Taps Into the Growing Demand for Sustainable Oral Care

Deepti Brambi’s indie dental brand Kayalaan sells zero-waste toothpaste tablets via Etsy.

12.01.23

Functional Ingredients | Household Cleaning | Polymers

ProofPlus Offers Novel and Safe Fabric Protection

Keeping his first pair of Air Jordans clean led young entrepreneur David Zamarin to create a home fabric protector that is environmentally safe.

11.01.23

Actives | AP/Deo | Functional Ingredients

Kitchen Chemist Makes Lemons Into All-Natural Deo Powder

Loss of a friend to breast cancer inspired celebrity makeup artist Holly Eve to make her own powder deodorant called Madame Lemy.

10.02.23

Fine Fragrance | Functional Ingredients

Former L’Oréal Model Fancy Acholonu Bottles Her Self-Love Journey

Debut fragrance contains notes of Moroccan orange blossom to awaken the senses and lavender to calm.

09.01.23

Color Cosmetics

‘In-Your-Face’ Makeup Solutions with LaBomme Beauty

A deep dive into BeautyTube inspired this new entrepreneur to create her own beauty solutions.

08.01.23

Functional Ingredients | Skin Care

Former WWE Star Amanda ‘Mandy Rose’ Saccomanno Takes Skin Care Concerns Ringside

Her six-piece Amarose Beauty line is packaged in gold accents that mimics her wrestling uniform.

07.03.23

Actives | Functional Ingredients | Polymers | Sun Care

Solara Suncare Founder Stephanie DiPisa Takes A ‘Skincare-First’ Approach to Sun Protection

After her kids had an allergic reaction, she became a mom-on-a-mission.

06.01.23

Functional Ingredients | Skin Care

Intimate Wellness Needs Are No Match for Frank Indie Brand Bushbalm

Cofounder and CEO David Gaylord talks about the brand’s founding, its viral success and the category’s promising future.

04.21.23

Personal Cleansers | Skin Care

Black Wolf Nation Aims To Uncomplicate Men’s Personal Care

Sam and Alex Sam Lewkowict were entrepreneurs well before they could shave. Today, their men’s grooming brand has a cult following and is a “Forbes 30 Under 30.

04.03.23

Personal Cleansers | Skin Care

Insanely Clean Offers Healthy, Practical Solutions for Men’s Skin Care Routines

Founder Judah Abraham of Slate Brands sits down with Happi to discuss his approach to making men’s morning and night cleansing routines effective and fuss-free.

03.01.23

Skin Care

Gemini Beauty Features Ingredients from Founder’s Lebanese, Ukrainian Heritage

Loyola Marymount student starts antioxidant skin care line now stocked at JC Penney.

01.20.23

Color Cosmetics | Pigments

Customized Palettes, Crowd Sourcing Star at Indie Brand Unhidden Beauty

London-based anesthesiologist turned beauty entrepreneur Kiemu Salmon launched her e-commerce business Unhidden Beauty in April.

01.02.23

Color Cosmetics | Functional Ingredients | Pigments

Makeup Wizard Creates Her Own Beauty Brand

Celebrity Makeup Artist Doniella Davy of HBO’s Euphoria discusses her new makeup line Half Magic.

Lianna Albrizio, Assistant Editor 12.01.22

Color Cosmetics | Pigments

Kite Beauty Takes Flight with Skin-Caring Makeup Collection

Nina Liu created her company as a solution for busy women who lack the time and energy to do their morning makeup.

11.01.22

Moxie Nail Varnish Founder Reignites Her Passion for Creating a Consumer Brand

Mary Ann “EM” Kilgore’s OC Minx Cosmetics has been making nail polishes as a private label provider since 2015. This year, Kilgore entered the consumer market

10.17.22