Sales: $225 million (estimated).
Key Personnel: Richelieu Dennis, founder and chief executive officer; Richelyna Hall, chief innovation officer and head of R&D.
Major Products: SheaMoisture, Nu…
Physicians Formula won the 2007 Women’s Wear Daily (WWD) Industry Award for the Best Executed Launch Strategy of the year within the Mass Market Color category.
The company was recognized because WWD saw “tremendous impact in sales, ou…