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This May, Redken calls out to curly-haired consumers and their stylists to toss the flat iron with the launch of the new Curvaceous, aprofessional customizable system that styles and transforms all curl types, whether waves, curls, and spirals.
Suitable for color-treated hair, Redken Curvaceous is the first professional system to address top curl concerns including dryness, frizz, fragility and dullness, while also providing three days of curl definitionand 97% frizz reduction. Featured in each of the 10 Curvaceous products is the exclusive Curl Memory Complex, a combination of sugar crystals to attract moisture and reactivate shape, moringa oil to drench dehydrated curls with a boost of moisture, and UV filters to shield hair from environmental aggressors and protect color-treated waves, curls and spirals from fading.
Launching in salons this May,Curvaceous offersthree gentle, paraben-free, non-stripping cleansers containing varying levels of foam and moisture based on preference. Follow with the Curvaceous Conditioner which can be used both as a rinse-out and leave-in treatment to help nourish and define waves, curls and spirals. To help prime hair before styling and activate its texture, choose from two universal stylers: the NEW! Curl Refiner moisturizing and curl-defining primer for curl definition and discipline, and the launch’s star product, the CCC Spray climate control caring spray-gel to perfect curls while fighting frizz and humidity, all in just one step.Finally, choose from four stylers based on curl type: Wind Up energizing and texturizing spray to hydrate waves and revive definition; Full Swirl sculpt and shine cream-serum, a 2-in-1 formula with the perfect balance of cream and serum for curls; Ringlet shape-perfecting lotion to help transform unruly spirals while providing a shiny, touchable finish; and Spiral Lock high-hold gel to define spirals and control the look of frizz and bounce.
Suitable for color-treated hair, Redken Curvaceous is the first professional system to address top curl concerns including dryness, frizz, fragility and dullness, while also providing three days of curl definitionand 97% frizz reduction. Featured in each of the 10 Curvaceous products is the exclusive Curl Memory Complex, a combination of sugar crystals to attract moisture and reactivate shape, moringa oil to drench dehydrated curls with a boost of moisture, and UV filters to shield hair from environmental aggressors and protect color-treated waves, curls and spirals from fading.
Launching in salons this May,Curvaceous offersthree gentle, paraben-free, non-stripping cleansers containing varying levels of foam and moisture based on preference. Follow with the Curvaceous Conditioner which can be used both as a rinse-out and leave-in treatment to help nourish and define waves, curls and spirals. To help prime hair before styling and activate its texture, choose from two universal stylers: the NEW! Curl Refiner moisturizing and curl-defining primer for curl definition and discipline, and the launch’s star product, the CCC Spray climate control caring spray-gel to perfect curls while fighting frizz and humidity, all in just one step.Finally, choose from four stylers based on curl type: Wind Up energizing and texturizing spray to hydrate waves and revive definition; Full Swirl sculpt and shine cream-serum, a 2-in-1 formula with the perfect balance of cream and serum for curls; Ringlet shape-perfecting lotion to help transform unruly spirals while providing a shiny, touchable finish; and Spiral Lock high-hold gel to define spirals and control the look of frizz and bounce.