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dpHUE, a prestige at-home hair color and care line, is launching in 850+ Ulta Beauty brick and mortar stores and on Ulta.com on May 8.
The line was founded in 2011 by Donna Pohlad.
"Life is crazy busy and it's frustrating having to take so much time every few weeks to color my hair. I was in need of color that was convenient and up to the standards of color I could only get in a top salon. I knew there were countless women out there sharing my frustration and needed another option – one that would bridge the gap between salon quality products and those available in the mass market," said Pohlad, CEO and Founder of dpHUE.
dpHUE opened the first colorBAR in Minneapolis, MN in 2011, and a second location followed in 2014 in Studio City, LA. In the colorBARs, clients are treated to complimentary consultations and can choose to have their hair color applied in-store by a professional colorist or guided in-store on how to apply the color at-home.
"At Ulta Beauty we take great pride in offering the best collection of salon quality haircare products available," said Julie Tomasi, Ulta Beauty senior vice president of merchandising. "The launch of dpHUE at Ulta Beauty is a continuation of our commitment to offer our guests the type of product innovation they want. dpHUE's collection of salon quality haircare products is a welcomed addition and offers solutions to deliver high-performance results."
The line was founded in 2011 by Donna Pohlad.
"Life is crazy busy and it's frustrating having to take so much time every few weeks to color my hair. I was in need of color that was convenient and up to the standards of color I could only get in a top salon. I knew there were countless women out there sharing my frustration and needed another option – one that would bridge the gap between salon quality products and those available in the mass market," said Pohlad, CEO and Founder of dpHUE.
dpHUE opened the first colorBAR in Minneapolis, MN in 2011, and a second location followed in 2014 in Studio City, LA. In the colorBARs, clients are treated to complimentary consultations and can choose to have their hair color applied in-store by a professional colorist or guided in-store on how to apply the color at-home.
"At Ulta Beauty we take great pride in offering the best collection of salon quality haircare products available," said Julie Tomasi, Ulta Beauty senior vice president of merchandising. "The launch of dpHUE at Ulta Beauty is a continuation of our commitment to offer our guests the type of product innovation they want. dpHUE's collection of salon quality haircare products is a welcomed addition and offers solutions to deliver high-performance results."