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    Breaking News

    L'Occitane Takes Stake in LimeLight USA

    Firms will form JV to expand beauty brand's business model outside of US.

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    05.18.17
    L’Occitane International S.A. has taken a 40% stake in US-based LimeLight by Alcone. In addition, L’Occitane and LimeLight USA will form a joint venture in which L’Occitane will hold a 60% controlling stake. Through the JV, L’Occitane says plans to leverage its global exposure to expand the business model outside of the US.

    Michele M. Gay and Madison Mallardi, co-founders and co-CEOs of LimeLight USA, will retain control over LimeLight USA and will continue to lead its “impressive success,” said L’Occitane in a statement. The pair will also contribute to the set-up and development of the JV

    LimeLight USA was founded by the shareholders of Alcone Company in 2015 and offers all-natural skincare lines and personalized color makeup palettes. The company relies on a distribution network wi
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