10.30.17
Method has rolled out “Fight Dirty,” a new tongue-in-cheek PSA starring Tiffany Haddish. Debuting at the height of cold and flu season, the two-minute spot is designed to raise awareness of the importance of washing your hands.
“Who better than Tiffany Haddish to help method fight dirty?” asked Doug Piwinski, chief marketing officer of People Against Dirty. “She’s culturally relevant, super funny and one of the most sought-after comedic talents today. One would think that washing your hands after using the restroom is a no brainer, but Tiffany has turned this seemingly simple act into something memorable, impactful and shareable.”
Named “the funniest woman alive” by VanityFair.com, Haddish most recently starred in Universal’s Girls Trip alongside Jada Pinkett Smith, Queen Latifah and Regina Hall. In addition to bringing her comedy to stages around the world, Haddish can be seen on her new Showtime comedy special, “Tiffany Haddish: She Ready! From the Hood to Hollywood,” as well as alongside Tracy Morgan in the upcoming TBS show, “The Last O.G.”
In addition to the “Fight Dirty” PSA, method’s mini seasonal campaign consists of other digital content— including :30, :15 and behind-the-scenes videos— as well as a dedicated Tumblr page.
Here's a look at the video:
“Who better than Tiffany Haddish to help method fight dirty?” asked Doug Piwinski, chief marketing officer of People Against Dirty. “She’s culturally relevant, super funny and one of the most sought-after comedic talents today. One would think that washing your hands after using the restroom is a no brainer, but Tiffany has turned this seemingly simple act into something memorable, impactful and shareable.”
Named “the funniest woman alive” by VanityFair.com, Haddish most recently starred in Universal’s Girls Trip alongside Jada Pinkett Smith, Queen Latifah and Regina Hall. In addition to bringing her comedy to stages around the world, Haddish can be seen on her new Showtime comedy special, “Tiffany Haddish: She Ready! From the Hood to Hollywood,” as well as alongside Tracy Morgan in the upcoming TBS show, “The Last O.G.”
In addition to the “Fight Dirty” PSA, method’s mini seasonal campaign consists of other digital content— including :30, :15 and behind-the-scenes videos— as well as a dedicated Tumblr page.
Here's a look at the video: