Models such as Malgosia Bela, Alek Wek and Guinevere Van Seenus presented the ERDEM x H&M collection to an audience filled of celebrities, influencers and fashion press from all over the world. Makeup artist Isamaya French did the beauty look for the show, which included products from the H&M Beauty assortment.
“The makeup was inspired by this slightly eccentric idea of Englishness. It’s fresh and natural, but it has an edge. So, the look was simple and natural apart from this powerful graphic aspect we added using black eyeliner," said French. "We changed the liner slightly for each model to make it more personal. The collection has a feminine feel and uses lots of flowers, but there is also a kind of masculinity in some of the cuts. We wanted to reflect this in the beauty look.”
Here is a video from the event: