Procter & Gamble's Tide Free and Gentle Liquid Laundry Detergent and Tide Pods Free and Gentle Laundry Detergent are the first laundry detergent products to receive both the National Psoriasis Foundation (NPF) Seal of Recognition and National Eczema Association (NEA) Seal of Acceptance.

The NPF’s Seal of Recognition highlights OTC products that are recognized to help ease irritation for those living with psoriasis and psoriatic arthritis or those with sensitive skin or limited mobility. The NEA has also provided Tide Free & Gentle with the Seal of Acceptance that recognizes products that are suitable for people with eczema or sensitive skin.

Manufacturers interested in submitting their products for NPF and NEA seals must go through an application, evaluation, and approval process that includes providing the product’s ingredients, formulation, and independently tested scientific data, including human irritation patch testing, that demonstrates the product does not irritate skin with psoriasis, eczema, and severe sensitive skin.

“We’re proud to recognize innovative products that are designed to not irritate the dry, itchy, flaky symptoms of psoriasis,” said Randy Beranek, president and CEO, NPF.

According to Beranek, Tide Free and Gentle Laundry Detergent and Tide Pod Free and Gentle Laundry Detergent have been independently reviewed by a panel of dermatologists and people living with psoriasis and “are recognized by the NPF as proven to be gentle for skin afflicted with psoriasis, psoriatic arthritis or any type of sensitive skin.”

“We created the Seal of Acceptance to help people clearly identify products that are designed for individuals with eczema or sensitive skin,” said Julie Block, president and CEO of the National Eczema Association. “We know it can be difficult to find the right solution for your family when someone has eczema, so the seal is meant to help remove some of the guesswork.”