07.01.16
Jersey City, NJ
201.942.3400
atlanticcoastbrands.com
Sales: $203 million (estimated).
Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief of operations; Rick Weinstock, executive vice president, marketing; Joel Goldsmith, senior vice president, retail sales.
Major Products: Skin care and hair care including Keranique Hair Regrowth System and Christie Brinkley Recapture 360.
New Products: Christie Brinkley Authentic Skincare—Inlighten Spot Corrector & Brightening Serum and Pure Radiance Illuminating Facial Oil; Keranique—Volume Boost Invisible Dry Shampoo, Marula Oil Treatment Mist, Micro-Exfoliating Follicle Revitalizing Mast and Intensive Overnight Hair Repair Serum; Miracle Skin Transformer—Miracle Face Transformer Correcting Coverage and Miracle Eye Transformer Tint & Target.
Comments: Atlantic Coast Brands (formerly Atlantic Coast Media Group) is home to Hydroxatone, Keranique and Christie Brinkley Authentic Skin Care.
According to Andrew Surwilo, co-founder and co-CEO, the new name “is a more accurate representation of our business and how it has evolved over the past 10 years. As a company we have created individual products and developed them into 4 unique brands, each with their own distinctive point of view. This name change is the next logical evolution as we continue to grow as a company and nurture our brands.”
“This is an exciting time for the company,” added co-founder and co-CEO Thomas Shipley. “We’ve seen tremendous success building our brands while remaining true to our multi-channel approach to selling. We plan to continue this momentum as we further leverage the development of our brands,” added Shipley. With current distribution in the United States, Canada, Australia and New Zealand, the company plans to expand its brands into additional international markets.
Keranique continues to expand its retail reach. First marketed via direct response channels in 2009, Keranique entered nationwide retail distribution through Ulta Beauty in 2014, and most recently popped up at Sephora.com. Last year, it debuted at Nordstrom.com. These additional outlets have helped it achieve 30% year-over-year increase in sales, closing 2015 at 48% over plan, according to the firm. Keranique can also be found at Dermstore.com, Skinstore.com and Beauty.com, as well QVC and QVC.com. In June, Atlantic Coast launched a 30-minute infomercial for the line.
For Mother’s Day, Christie Brinkley Authentic Skincare added the Ageless Beauty Set, a limited edition anti-aging skin care kit that benefits one of the model’s favorite charitable organizations—Smile Train. Through the end of 2016 (while supplies last), the brand will donate 20% of the purchase price from each set sold to the group, which is world’s largest cleft charity. The set ($69) and is available in more than 700 Kohl’s department store and on Kohls.com
201.942.3400
atlanticcoastbrands.com
Sales: $203 million (estimated).
Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief of operations; Rick Weinstock, executive vice president, marketing; Joel Goldsmith, senior vice president, retail sales.
Major Products: Skin care and hair care including Keranique Hair Regrowth System and Christie Brinkley Recapture 360.
New Products: Christie Brinkley Authentic Skincare—Inlighten Spot Corrector & Brightening Serum and Pure Radiance Illuminating Facial Oil; Keranique—Volume Boost Invisible Dry Shampoo, Marula Oil Treatment Mist, Micro-Exfoliating Follicle Revitalizing Mast and Intensive Overnight Hair Repair Serum; Miracle Skin Transformer—Miracle Face Transformer Correcting Coverage and Miracle Eye Transformer Tint & Target.
Comments: Atlantic Coast Brands (formerly Atlantic Coast Media Group) is home to Hydroxatone, Keranique and Christie Brinkley Authentic Skin Care.
According to Andrew Surwilo, co-founder and co-CEO, the new name “is a more accurate representation of our business and how it has evolved over the past 10 years. As a company we have created individual products and developed them into 4 unique brands, each with their own distinctive point of view. This name change is the next logical evolution as we continue to grow as a company and nurture our brands.”
“This is an exciting time for the company,” added co-founder and co-CEO Thomas Shipley. “We’ve seen tremendous success building our brands while remaining true to our multi-channel approach to selling. We plan to continue this momentum as we further leverage the development of our brands,” added Shipley. With current distribution in the United States, Canada, Australia and New Zealand, the company plans to expand its brands into additional international markets.
Keranique continues to expand its retail reach. First marketed via direct response channels in 2009, Keranique entered nationwide retail distribution through Ulta Beauty in 2014, and most recently popped up at Sephora.com. Last year, it debuted at Nordstrom.com. These additional outlets have helped it achieve 30% year-over-year increase in sales, closing 2015 at 48% over plan, according to the firm. Keranique can also be found at Dermstore.com, Skinstore.com and Beauty.com, as well QVC and QVC.com. In June, Atlantic Coast launched a 30-minute infomercial for the line.
For Mother’s Day, Christie Brinkley Authentic Skincare added the Ageless Beauty Set, a limited edition anti-aging skin care kit that benefits one of the model’s favorite charitable organizations—Smile Train. Through the end of 2016 (while supplies last), the brand will donate 20% of the purchase price from each set sold to the group, which is world’s largest cleft charity. The set ($69) and is available in more than 700 Kohl’s department store and on Kohls.com
