10.01.18
GERMANY: Last month Beiersdorf launched Nivea Co-Lab, a crowdsourcing initiative that invites lateral thinkers and creative minds from the UK, Korea and Brazil to take part in an “ideas pitch.” The initiative is looking for fresh, powerful and culturally diverse ideas that use technology to bring people together and create real personal encounters in a digital world. Entrepreneurs, tech start-ups, universities, design academies and even the general public are invited to submit ideas and work on unique big brand experiences for Nivea. The people behind the shortlisted ideas will be invited to London, São Paulo and Seoul, where they will be mentored by strategists and technology experts.
One finalist from each country will get to attend a live pitch at Beiersdorf HQ in Hamburg, Germany to present their idea.
“When it comes to creativity, we recognize that good ideas can come from anywhere. So we’re reaching outside of our normal approach to creative development and are involving the very communities who use our products to tell us what we should do,” said Beiersdorf’s head of global digital activation Matt Marlow.
Finalists will have the opportunity to work with Nivea and one of its global digital agency partners, Cheil Worldwide, and have their work produced and executed globally. They will also receive 10,000 euros and a trip to Nivea HQ in Germany to present their ideas.
More info: www.nivea.co.uk/co-lab
One finalist from each country will get to attend a live pitch at Beiersdorf HQ in Hamburg, Germany to present their idea.
“When it comes to creativity, we recognize that good ideas can come from anywhere. So we’re reaching outside of our normal approach to creative development and are involving the very communities who use our products to tell us what we should do,” said Beiersdorf’s head of global digital activation Matt Marlow.
Finalists will have the opportunity to work with Nivea and one of its global digital agency partners, Cheil Worldwide, and have their work produced and executed globally. They will also receive 10,000 euros and a trip to Nivea HQ in Germany to present their ideas.
More info: www.nivea.co.uk/co-lab