10.09.14
Avon Products, Inc. has redesigned its website, www.avon.com, which is part of the “critical component of its digital strategy designed to enhance the social selling experience for Avon representatives and the shopping experience for consumers.”
“The Avon Representative and her social circles have been the core of our business for over 125 years,” said Matt Harker, VP Avon North America Marketing. “The new site and a recently launched social media center help to forge strong connections between the Representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller.”
With this new website launch, Avon will bolster the social selling experience for its representatives by delivering tools to enhance their reach, productivity and earnings. To complement the traditional face-to-face selling approach, representatives have the option to sell through their own personalized eStore. This newly redesigned ecommerce platform includes such customizable features as blogs, special offers, select product highlights and videos. Representatives also have access to an email marketing program and social media suite featuring valuable beauty content that can be easily shared with their customers.
The new site experience will improve access to the brand, whether a consumer prefers to shop through their Representative’s eStore, or directly through avon.com, the firm said.
The launch will be promoted through a multipronged digital media campaign, billed as an extension of the Avon You Make It Beautiful campaign.
“The Avon Representative and her social circles have been the core of our business for over 125 years,” said Matt Harker, VP Avon North America Marketing. “The new site and a recently launched social media center help to forge strong connections between the Representative and her consumers. We are giving her the tools, training and incentives to be a successful multichannel social seller.”
With this new website launch, Avon will bolster the social selling experience for its representatives by delivering tools to enhance their reach, productivity and earnings. To complement the traditional face-to-face selling approach, representatives have the option to sell through their own personalized eStore. This newly redesigned ecommerce platform includes such customizable features as blogs, special offers, select product highlights and videos. Representatives also have access to an email marketing program and social media suite featuring valuable beauty content that can be easily shared with their customers.
The new site experience will improve access to the brand, whether a consumer prefers to shop through their Representative’s eStore, or directly through avon.com, the firm said.
The launch will be promoted through a multipronged digital media campaign, billed as an extension of the Avon You Make It Beautiful campaign.