04.21.16
Supermodel Elaine Irwin will be the new face of Almay’s latest makeup collection, Almay Age Essentials. Irwin will be appearing in the brand’s global multimedia campaign, spanning television, print, in-store, digital and social platforms, as the brand unveils the Almay Age Essentials collection this summer with three new products.
Irwin first appeared in a global campaign for Almay in 2004 as the face for Almay Clear Complexion Blemish Healing Makeup and remained with the brand for seven years.
“We are so excited that Elaine Irwin will once again be representing our innovative Almay products. As a busy model and mother to three children, Elaine is a perfect representative of our Almay consumer: a woman looking for easy-to-use products that embrace and enhance her natural all-American beauty,” said Jill Krakowski, vice president of marketing for Almay. “
Irwin began her modeling career at the age of 16 and has graced the cover of more than 50 magazines, including Vogue, Cosmopolitan, Glamour, Allure and Self. The mother of three has also been featured in advertising campaigns for Ralph Lauren, Calvin Klein and Victoria's Secret, and most recently Land’s End and Worth New York.
The products that Irwin will promote include three new SKUs: Almay Age Essentials Makeup, Almay Age Essentials Concealer, and Almay Age Essentials Lip Treatment.
Each is formulated with a breakthrough combination of collagen, hyaluronic acid and peptides, according to the brand, which is part of Revlon.
Irwin first appeared in a global campaign for Almay in 2004 as the face for Almay Clear Complexion Blemish Healing Makeup and remained with the brand for seven years.
“We are so excited that Elaine Irwin will once again be representing our innovative Almay products. As a busy model and mother to three children, Elaine is a perfect representative of our Almay consumer: a woman looking for easy-to-use products that embrace and enhance her natural all-American beauty,” said Jill Krakowski, vice president of marketing for Almay. “
Irwin began her modeling career at the age of 16 and has graced the cover of more than 50 magazines, including Vogue, Cosmopolitan, Glamour, Allure and Self. The mother of three has also been featured in advertising campaigns for Ralph Lauren, Calvin Klein and Victoria's Secret, and most recently Land’s End and Worth New York.
The products that Irwin will promote include three new SKUs: Almay Age Essentials Makeup, Almay Age Essentials Concealer, and Almay Age Essentials Lip Treatment.
Each is formulated with a breakthrough combination of collagen, hyaluronic acid and peptides, according to the brand, which is part of Revlon.