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The Most Valuable Cosmetics Brands in the World

L'Oréal, Estée Lauder and Gillette top Brand Finance's annual list of the leading brands in cosmetics and personal care.

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By: TOM BRANNA

Editor

Brand Finance recently released its Cosmetics 50—an annual ranking the world's most valuable cosmetics brands.

L'Oréal tops the list, followed by Estée Lauder. Gillette, Nivea and Guerlain round out the top five. The rest of the top 10 include Clinique, Dove, Pantene, Lancôme and Garnier.

“L'Oréal is – again – the world’s most valuable cosmetics brand, but with consumers forecast to increase spending as they re-emerge from the pandemic, the brand has significant growth opportunities. The key challenge for new CEO (Nicolas) Hieronimus will be to serve as an effective brand guardian for L'Oréal as it seeks to return to growth, especially throughout Asia,” said Annie Brown, associate director at Brand Finance.

Here's a look at the 50 most valuable cosmetics brands in the world. 

2022 2021 Brand
1 1 L'Oreal
2 5 Estee Lauder 
3 2 Gilette
4 3 Nivea
5 4 Guerlain
6 8 Clinique
7 7 Dove
8 6 Pantene
9 11 Lacome
10 9 Garnier
11 10 Head and Shoulders
12 12 M.A.C.
13 14 Johnson's
14 15 PECHOIN
15 13 Maybeline
16 16 Clarins
17 18 Procter and Gamble
18 20 Yves Rocher
19 21 Natura
20 17 SK-II
21 19 Olay
22 23 BeneFit
23 25 Schwarzkopf
24 22 Rexona
25 24 Ax/Lynx/Ego
26 26 L'Occitane
27 27 Neutrogena
28 28 The History of Whoo
29 31 Sulwhasoo
30 36 Biore
31 32 Elseve/Elvive
32 29 Lux
33 35 Palmolive
34 30 Old Spice
35 34 Shiseido
36 37 Fresh
37 33 Sunsilk
38 44 CHANDO
39 40 Kose
40 38 Rejoice
41 41 Innisfree
42 39 Clear
43 45 Pola
44 42 La Roche-Posay
45 43 Bobbi Brown
46 46 Oriflame
47 48 Herbel Esssences
48 47 TRESemme
49   Lifebuoy
50   Coty

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