10.01.18
• GERMANY: Online shopping is nearly universal in Germany, according to new research from Mintel. More than nine in ten (92%) German internet users have made an online purchase in the past 12 months. Almost all demographics have made the shift to buying online; even 89% of internet users over age 65-have shopped online in the past year.
“Germany has among the highest penetration of the major European nations when it comes to broadband access, ahead of Spain, France and Italy. As a result, it is clear that online shopping has now reached almost every demographic group. Even retailers targeting older customers have to accept the likelihood that they are increasingly shopping online, meaning that a multichannel approach is essential for almost all retail operations in Germany,” said Thomas Slide, senior retail analyst at Mintel.
But the big question is: what are they buying? According to Mintel, 64% of Germans have bought clothing, footwear or accessories online in the past year, making it the most popular product category for online shopping by some distance. In fact, it’s nearly double the size (36%) of entertainment (i.e., books, CDs, DVDs and video games) and small electronics (33%), the second and third most popular categories. Beauty came in at 32%.
More info: www.mintel.com
“Germany has among the highest penetration of the major European nations when it comes to broadband access, ahead of Spain, France and Italy. As a result, it is clear that online shopping has now reached almost every demographic group. Even retailers targeting older customers have to accept the likelihood that they are increasingly shopping online, meaning that a multichannel approach is essential for almost all retail operations in Germany,” said Thomas Slide, senior retail analyst at Mintel.
But the big question is: what are they buying? According to Mintel, 64% of Germans have bought clothing, footwear or accessories online in the past year, making it the most popular product category for online shopping by some distance. In fact, it’s nearly double the size (36%) of entertainment (i.e., books, CDs, DVDs and video games) and small electronics (33%), the second and third most popular categories. Beauty came in at 32%.
More info: www.mintel.com