The HallStar Company has expanded its natural functional ingredients portfolio with the acquisition of the Florasolvs natural esters product line of specialty ingredients from FloraTech.
The Florasolvs series brand bolsters the company’s growing line of products for the naturals segment in the personal care ingredient industry—and strengthens HallStar’s position to serve the burgeoning market for personal care products featuring renewable natural ingredients.
The acquisition includes the FloraTech trade names and proprietary manufacturing technology for the Florasolvs®-series brand natural esters, including the PEG-150 Hydrogenated Jojoba, PEG-120 Jojoba, PEG-80 Jojoba, PEG-16 Macadamia, and PEG-10 Sunflower product lines.
“Today’s savvy consumers demand the best of both worlds—an assurance of trusted, natural ingredients with functional properties for personal care products,” states John Paro, president and CEO, The HallStar Company. “Investing in ingredients such as Florasolvs natural esters is a win-win for our valued customers, who want to develop only the most unique products to distinguish their hair and skin care formulations from others in competitive consumer markets.”