has appointed Allied Impex Corporation
(Pvt.) Ltd., a chemical distributor of specialty and industrial ingredients, to act as its distributor for the personal care market in Pakistan. According to BRB, Allied Impex is the first ISO 9001:2015 certified chemical distribution and indenting and multiple awards winning company in Pakistan. Established in 1975, Allied Impex has 43 years experience in serving Pakistan cosmetics and personal care formulators. The company is also active in healthcare, plastic and rubber, paint and coatings, and construction industries.
"With Allied Impex's extensive knowledge of the local personal care market, we hope to further develop our business in Pakistan," said Marc Ladreyt, sales leader, Middle East Africa, BRB. "By developing better distribution channels, we are well positioned to meet the current and future needs of the personal care market."