With new concepts from the biggest brand in the business to start-ups looking to carve out their niche, the razor category is anything but dull these days. Here’s a look at what’s trending in this billion-dollar grooming category.
Slideshows
Blades of Glory
The razor and shave category is anything but dull these days.
Hot Stuff
At CES in Las Vegas, P&G’s Gillette Labs showcased a new heated razor that features a warming bar that heats up in less than one second and elevates the shave experience—think hot towel shave with every stroke. At the close of the show, it walked away with Engadget’s "Best of CES" People’s Choice Award.
Analyze That
Also at CES, Royal Philips unveiled the Philips Smart Shaver series 7000—billed as the world's first connected and AI-powered shaving solution. It analyzes shaver motion and determines the motion type to provide each man with a personalized shaving plan that addresses specific skin issues and needs.
Female Touch
Forget pink plastic; Oui Shave’s rose gold razor is elegant and designed to address common concerns like irritation and ingrown hairs. This single edge safety razor designed specifically for women, is 100% stainless steel and was developed by Karen Young, who spent time at Estée Lauder.
Material Matters
OneBlade’s newest razor is called the Hybrid. The Austin, TX-based grooming-company uses military grade materials and guarantees the razor for a lifetime of use. This new tool has a stainless-steel head and an ergonomic handle made from engineer-grade, BPA-free Tritan, a lightweight durable polymer.
02.04.19
-
P&G Makes 'Connections' at CES
From SK-II to Gillette to Olay, CPG giant showcases several connected innovations.
-
P&G Ventures, Neutrogena Unveil New Tech at CES
A sneak peek at two new skin care capabilities that will be showcased in Las Vegas.
-
Razor Sharp
Karen Young, founder of Oui Shave, is out to shake up a multi-billion dollar category.
-
Razor Sharp
Karen Young, founder of Oui Shave, is out to shake up a multibillion-dollar category.
-
